greatest marketing campaign

if you live in nyc, you can’t help but to notice that time warner cable & direct tv are in mad competition with each other. i think they’re the only two providers for tv in this town and they both want your business. direct tv’s latest marketing strategy is to let people know about all the sports events they will be missing if they subscribe to tw cable. even i  know this from the tv commercials and i only have the tv on for about 3 hours a week.  this week dtv did something brilliant – they placed a bright clean door mat in front of every doorway in the neighborhood! every single person on the upper east side sees this ad for direct tv every time they leave or enter the building – and all the way down the block! it could backfire on dtv since most women probably do not want their husbands watching more sports and will be sure to go with time warner. but i love our new doormat anyway.

our new door mat

our new door mat

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